Our Mission
Our mission is to craft great tasting rum that embodies the authentic spirit of quality, passion and the Caribbean. We are committed to sourcing the best tasting ingredients and making every batch with inclusivity in mind, ensuring that each bottle brings the laid-back island vibes (that inspired us to start The Sacred Ape) to everyone who tastes it.
As well as our dedication to the quality and taste of our rum, we proudly support the conservation of apes and their habitats through our brand and products. We’ve always been passionate about supporting wildlife and conservation efforts, and we recognise the urgent need to give back to the apes who deserve and need our help - after all - they're who we evolved from, right? So, with every bottle of The Sacred Ape spiced rum that is purchased, we contribute 50p to the Neotropical Primate Conservation charity. We’ll be sure to keep you up to date with how much we’ve donated each quarter and what projects our contribution has supported.
Our Values
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Quality
Quality
Quality the cornerstone of our brand and a promise to our customers that they can consistently expect the very best with every sip.
Sustainability
Sustainability
We want to ensure that our business contributes to a healthier and more sustainable planet, from sourcing our ingredients to supporting the apes.
Inclusivity
Inclusivity
We aim to ensure that every customer feels a genuine, warm invitation to savour our rum, bringing the taste of the Caribbean to everyone who drinks it.
Integrity
Integrity
Integrity is the secret ingredient that makes our rum taste even better. It's a non-negotiable part of our recipe, our brand and our culture.
Passion
Passion
Our journey began with our passion for rum and memories filled with family and friends. These will forever remain at the heart of what we do.
Authenticity
Authenticity
No gimmicks, no shortcuts, no BS - just real, genuine craftsmanship and flavour. That's what makes our rum an experience, and not just a drink.
